What is difference between sales lead and sales prospect?

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asked Sep 7, 2017 in Jobs and Careers by jose

The term “lead” is that it covers a broad variety of qualification standards and positions in the purchase cycle.The most basic,  lead is an inbound web form completion. Web forms are commonly completed to ask a question or download a gated asset. 
The lead is then converted into a “prospect”. These criteria may be buying authority, financial capacity and willingness to buy. 
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